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IR HOME > Press Room > Press Archive - 2000


SOHU.com To Deliver Real Time Olympic Game Information To Over 50 Million Mobile Phones In China

SOHU.com And China Mobile Communications Corporation Partner To Provide Over 300 Sports Program Choices For The 2000 Olympics in Sydney, Australia

BEIJING, CHINA, Aug 25, 2000 - SOHU.com (Nasdaq: SOHU), the most popular Internet portal in China, today announced that it will provide '2000 Olympic Games information to over 50 million mobile phone users in China, due to an alliance with China Mobile Communications Corporation (CMCC), the largest GSM mobile communications company in the world. Mainland China mobile phone users can order information about the Olympics through www.sohu.com and have it delivered to their mobile phones with CMCC's short message system.

"We are pleased that we can provide complete information and updates about the Olympics, the most important sports event in the world, to mobile phone users throughout China. This is the first time that this service has been offered in our country and we are excited to be participating in this innovation," said Charles Zhang, president and CEO of SOHU.com. "After introducing the first WAP services in Mainland China, this partnership with CMCC solidifies our position as a leader in wireless Internet services in China."

"This strategic collaboration between SOHU.com and CMCC reflects a new revenue-building model for Internet companies in China. Through the mobile phone Display cell, users will become the focus of a highly targeted advertising campaign that will promote brand icons and consumer products." added Charles Zhang.

To provide Web-users with current 2000 Olympic Games information, SOHU.com launched a new website www.olympic.sohu.com that delivers news, athletic profiles, Olympic history, travel information for Australia, details regarding the Chinese Olympic delegation, and analysis of the sports Chinese athletes will be participating in. Mobile phone users throughout China will be able to choose the information desired from over three hundred scheduled sports programs. The various menus will include real-time coverage, schedule reminding, instant results, instant statistics and Olympic features. Real time news will be transmitted to mobile phones as short messages. All mobile phone users with short message supporting functions will be able to access this service for a fee.

In early April, SOHU.com jointly developed an innovative mobile Internet service with Nokia to become the first WAP service provider in China. SOHU.com furthers its leadership in the wireless space through its recent collaboration with CMCC. As a result, mobile phone users are also able to receive services offered by SOHU.com, including email alert, real-time stock quotes and a calendar.

SOHU is a leading Internet portal in China in terms of brand recognition, page views and registered users. The only exclusively Mainland China-focused portal, SOHU offers navigation/search capabilities, twelve main content channels, community services and a platform for e-commerce activities. SOHU also provides the most comprehensive directory, a fast and highly relevant keyword search, email, message board, the first Java-based chat room, and virtual communities. Its twelve branded channels cover news, sports, business and finance, real estate, IT, education, career, fashion and women, entertainment and shopping, music and games in addition to the newly added Olympics information. SOHU.com successfully completed its initial public offering on the Nasdaq market in July of this year.

About CMCC
China Mobile Communications Corporation is a state-owned telecommunications enterprise in China. It has all-capital subsidiary companies in 25 provinces. China Mobile provides mainly mobile voice services, data services, IP telephony services and multimedia services. China Mobile is a member of the international computer network and is authorized to provide international networking services as well. The China Mobile Corporation is the biggest GSM mobile communications company in the world and its mobile network covers all cities and over 96% of the country towns in China.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/


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