BEIJING, CHINA, September 5, 2000 - SOHU.com (Nasdaq: SOHU), a leading Chinese Internet portal, today announced its collaboration with Warner Music China, a subsidiary of Warner Music Group, one of the largest record companies in the world, to organize a national concert tour on university campuses in ten major cities in China. SOHU.com is the first Internet portal in China to enter into strategic cooperation with Warner Music China in the fast growing domestic entertainment market.

The campus concerts will be held between September 26th and December 1st at ten China's leading universities in the cities of Beijing, Guangzhou, Shanghai, Hangzhou, Nanjing, Wuhan, Changsha, Chengdu, Xi'an and Jinan. The tour will kick off at Beijing University in the presence of Mr. Richard D. Parsons, president of Time Warner Group and Dr. Charles Zhang, president and CEO of SOHU.com.

The national campus concert tour will feature performances by the country's most popular bands and pop singers. SOHU.com will design a special website offering music fans online live coverage of the concerts as well as feature stories and photo reportage. Each of the ten concerts will be broadcast on local cable television stations.

"SOHU.com and Warner Music both are leading brands. This collaboration is a starting point for integrating the entertainment industry and Internet in China, and will allow SOHU to explore a new revenue model. SOHU.com and Warner Music target the same market segment. We both target the young generation that pursues a western lifestyle and increasingly has the financial muscle to make independent choices," said Charles Zhang, president and CEO of SOHU.com. "At the same time, the concert tour takes place just after our successful launch of local portal editions in ten big cities. Through this concert tour our local user base will be further broadened and our brand image strengthened in these cities," Mr. Zhang added.

Warner Music welcomes the brand exposure and new marketing opportunities that the partnership with Sohu.com offers. "Our cooperation with SOHU.com is more than sponsorship of a major event. This is a first step for Warner Music in China to apply Internet as a new channel for marketing and sales. We expect it to be much more efficient and effective than exposure through traditional channels such as television, because today's market for music products in China has not been well organized. SOHU.com posts more than 25 million page views per day and has about 4.5 million registered users. Working with SOHU.com will significantly improve Warner's customer base in China and effectively reduce piracy and geographic constraints. In the future, Warner Music will use SOHU.com's e-commerce platform to sell records online," explained Mr. Zorro Xu, managing director of Warner Music (China).

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/