BMCMedia.com specializes in providing interactive marketing solutions to Web-site publishers, advertising agencies and advertisers. Since its founding in January 1998, BMCMedia.com has become the largest independent Australian Internet advertising representation company and represents in excess of 400 web site clients in Australia, New Zealand and Asia, and also represents the official Sydney 2000 Olympic Games web site. BMC is growing rapidly and has offices in Sydney, Melbourne, Hong Kong, Singapore, Tokyo and Taipei and partnership offices in Seoul, Beijing and Shanghai.

In March 2000 BMCMedia signed an agreement to acquire 51% of SoftMedia Consulting Group, which has exclusive access to the largest online Chinese language advertising network in the People's Republic of China. BMCMedia.com welcomes the addition of Sohu.com to its Asian web site portfolio. Alex Jordan, Campaign Director for BMCMedia.com said, "we believe that Sohu.com provides one of the most comprehensive and sophisticated Portals in the Greater China Internet Market. Its channels and services such as the Business and Finance Channel, which offers real time stock quotes via satellite transmission and the Shopping Channel, and 3D interactive product capability, make Sohu.com one of the most sophisticated web sites in the market today."

Sohu.com is proud to sign on this new relationship with BMCMedia.com. "This agreement gives us worldwide access to the Internet advertising market. We are pleased to cooperate with BMCMedia.com, which we believe is well positioned to assist our brand name in achieving international recognition," commented Charles Zhang, CEO and President of Sohu.com. "

BMCMedia.com is very excited at having the opportunity to represent Sohu.com in the international market. With the degree of penetration achieved in China by Sohu.com, we expect that BMCMedia.com will be able to provide one of the widest coverages of and levels of access to the Chinese Internet market and Chinese language Internet users currently available to online advertisers," added Alex Jordan.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/