SOHU's E-tailing Channel offers online consumers both convenience and choice with over 50,000 "low touch" items located in 6 virtual malls. Within seconds of entering shop.sohu.com, online customers can purchase a broad range of products, including: computers, mobile phones, cosmetics, fashion, toys, flowers, household appliances, books and sports equipment.

SOHU.com is facilitating the evolution of China's e-commerce marketing model. In particular, the E-tailing Channel is not a distribution orientated vertical site, but a "low touch" information portal that guides web users to companies that provide the goods they need. Web users can finalize online transactions directly with the E-tailing Channel's product partners.

SOHU's E-tailing Channel provides an effective marketing platform for companies wanting to target new markets and build brand loyalty. Companies can now rent high traffic space that will promote broader brand awareness and help increase sales.

Shop.sohu.com is easily accessible through SOHU's homepage directory or by search engine. Online purchases can be made using VISA, MasterCard, American Express, Diners Club, as well as bank drafts issued by the Bank of China, Construction Bank of China, Industry and Commerce Bank of China, China Merchant Bank and Shanghai Pudong Development Bank.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/