This is the third non-exclusive appointment made by SOHU.com this year. BMC Media was appointed first in June, followed by the appointment of 24/7 Media earlier this month. "SOHU.com has an in-house professional sales force of 30 plus people based in Beijing, Shanghai and Guangzhou. However, in realizing our worldwide sales potential we have to expand overseas and the best way to do it is to appoint sales agents with good geographic coverage. Appointing AdMomentum is a further step in this direction." said Mr. Edwin Chan, SVP of Marketing and Sales, SOHU.com.

AdMomentum has a strong Asian focus. It specializes in interactive advertising services, providing innovative solutions to regional advertisers and web publishers alike. Mr. David Teng, CEO of AdMomentum said, " We are pleased with this appointment. SOHU.com is a leading Internet portal in China with a massive reach of net users. This market strength along with its strong branding would be very attractive to our Asian clients. We are confident in bringing SOHU.com more revenue."

SOHU.com is a Mainland China-focused portal with a comprehensive offering of: 1) a state-of-the-art Navigation & Search in Chinese; 2) 13 Content-specific Channels --News, Business &Finance, Sports, Women, IT, Learning, etc.; 3) a Virtual Community of Chat, ICQ, Free Homepage, Free Email, etc.; 4) E-Shopping with Sohu Mall; 5) WAP Internet service, the first ever launched in China in conjunction with Nokia. SOHU.com currently poses 25 million page views per day and has a registered user base of 4.5 million members.

Mr. Charles Zhang, Founder and CEO of SOHU.com commented, "We see huge potential in online advertising in China. There is an immense demand in the rest of the world to do business here. As we don't have a sales force outside of China, ad sales agents like AdMomentum can help us tap this reservoir of budget."

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/