BEIJING, CHINA, September 7, 2000 - Leading Chinese internet portal SOHU.com announced today it has signed a co-branding agreement for its popular Real Estate Channel with China's most authoritative vertical real estate portal Soufun.com.

The deal involves a five-year commitment by both parties to combine resources and build the most comprehensive interactive property site equipped with a database, information center and online auction platform for property owners, prospective home buyers and the professional real estate community.

The real estate market is one of the fastest growing sectors in the Chinese economy. The growing purchasing power of the urban population, which totals 300 million people, is driving demand for high quality private housing. Ongoing government reform in the real estate sector means the property market is in the take-off stage after four decades of state socialism.

"Millions of young urban professionals and university students visit SOHU.com all the time. They are the best possible target audience for a co-branded real estate channel, because if it safe to say they will soon be able to join the growing segment of Mainland Chinese property owners. We are delighted to work with Soufun.com and offer our web users all the information and support they need to make such an important investment decision", said president and CEO of Sohu.com, Dr. Charles Zhang.

Vertical Internet company Soufun.com was established in May 1999 as a web site specialized in the property markets of the Greater China area. The web site is now the most established and authoritative real estate web site in Mainland China. Backed by the International Ditigal Group (IDG) and Goldman Sachs, the company is considering going public.

Vincent Mo, founder and CEO of Soufun.com, said: "The cooperation with SOHU.com helps us grow into the largest real estate Internet company in Greater China and the Asia-Pacific. We are fully up and running in Taiwan, Hong Kong, Beijing, Shanghai and Shenzhen, and recently added the metropolis of Chongqing, targeting a combined population of 70 million residents".

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/