Also called SOHU Special 999 Health Center, the new site is jointly operated by SOHU.com and the online division of the 999 Group, the first company in China to offer comprehensive services in manufacturing, wholesaling, retailing and e-marketing of pharmaceutical drugs. The Shenzhen-based 999 Group has pioneered the development of B-2-C medical e-commerce and is one of a privileged group of pharmaceutical corporations in China to win government approval for cross-provincial retailing of medical products.

The alliance between SOHU.com and 999.com.cn is the fourth branding pact China's most popular portal of choice has undertaken. Earlier this year the "Search Fox" established branding synergy with online travel innovators Ctrip.com, online real estate experts Soufan.com and popular games gateway Lianzhong.com.

By leveraging SOHU.com's high volume traffic, which presently generates 87 million page views daily, with the best vertical websites in China, SOHU is taking its users into a new and exciting phase of connectivity. End-users now have an unprecedented level of access to the latest medical information currently unavailable on competing portal platforms. At the same time, cross-company branding is both a cost saving and revenue generating content deal for SOHU.com.

Mr. Cui Jun, Chairman of the board of 999.com.cn said, "Our web site 999.com.cn is the largest Chinese medical cyber-clinic offering a broad range of professional health services. We configure the latest information technology to maximize the 999 Group's strong off-line business infrastructure and market share, facilitating one-stop medial care for every family."

According to Charles Zhang, president and CEO of SOHU.com, "999.com.cn and SOHU.com are energizing the whole medical information industry. Within a matter of seconds SOHU.com's 10.5 million registered users will benefit from a range of high availability features that have become the signature of the company's content aggregation technology. People want expert medical advice immediately and our cooperation with 999.com.cn reflects the determination of both companies to deploy a value-specific offering that will improve the level of public health in China."

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/