Beijing, China, December 8, 2000
- Leading Internet portal SOHU.com and China's IT e-commerce website eNet.com
have formed a co-branded virtual mall at SOHU.com, offering online customers a
broad range of leading IT branded consumerables.
Enet.com is the category leading IT e-commerce platform in China. Since the
launch of its e-commerce web site in July of this year eNet.com has attracted
over 1,000 featured merchants to offer their computer products online to
eNet.com's customer base.
Combining the leadership position that eNet commands in this niche market
with the powerfully branded, high traffic Web community of SOHU.com creates a
natural fit for a successful digital marketplace. Customers find the best deals
and get the IT brands they love via the SOHU.com homepage or e-tailing channel,
or directly at sohu.enet.com.cn.
With easy access, lower prices and convenience, SOHU.com and eNet.com are
satisfying the unique needs of 21st century virtual shoppers and redefining the
way consumers perceive value. At the same time, this digital market place is
offering companies higher brand market recognition.
eNet.com has broken down barriers to promote the efficient flow of the
hottest IT products by pioneering a consumer-centered infrastructure for
ordering, billing, payment and delivery. Online ordering is facilitated by a
choice of secure payment options varying from credit cards, debit card and
cash-on-delivery.
This latest strategic co-branding initiative is the fifth for SOHU.com, which
has so far ventured into cross-company branding alliances for travel, games,
real estate and health. These value-driven operating models maximize the
profitable potential of China's new competitive reality. "SOHU.com and eNet.com
are coming together to satisfy the needs of a more informed and discerning IT
consumer. SOHU.com, with its registered user base of 10.5 million, is
stimulating market demand for information and products that are becoming a
fundamental part of modern Chinese life", said Charles Zhang, CEO and President
of SOHU.com.
About SOHU.com SOHU.com is the leading Internet portal in
Mainland China with current daily page views exceeding 12 million. It provides
navigation/search, news, sports, business and finance, real estate channel,
entertainment, chat, email and e-commerce activities for a solid and wide base
of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include
Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its
content partners include CNET, DOW Jones and dozens of local media organizations
in China.
For further information: Dahlia Wei SOHU Investor
Relations and Communications Tel: +86 10 6272 6598 E-mail:
ir@sohu-inc.com
http://www.sohu.com/about/English/ |