Beijing, December 14, 2000 -
Internet portal SOHU.com scores Number One in overall General Ranking of all
Chinese Internet properties, according to a new study by NetValue, a worldwide
Internet activity measurement company.
NetValue is the first panel-based company covering the Chinese Internet
industry that ranks web properties in a basket of indices to reflect effective
reach.
SOHU.com ranked first in three out of six indices and took second place in
the remaining three categories, winning handily NetValue's overall "General
Ranking" of web properties. SOHU.com scored particularly strongly in stickiness
and page views. In stickiness, defined by NetValue as Gross Duration Points, the
SOHU.com web site gained top ranking with 2,183 points, outperforming the web
site in second place by 16%. Separately, ChinaRen.com, the leading youth
community web site recently acquired by SOHU.com, reached fourth place with
1,364 points. As for total number of page views the SOHU.com properties
(www.sohu.com and www.chinaren.com ) web sites reached nearly double the total
page views of the nearest competitor.
The NetValue Internet Survey Data of China, covering the month of October, is
the company's first study of the Chinese Internet market. NetValue, a French
company, is the only global survey company that measures all protocols with
NetMeters based on TCP/IP level. The protocols measured are web, email, news,
instant messaging, games, video/audio, chat, secure connection and file
transfer. NetValue's global clients include leading Internet and media
companies, retailers and banks, including Yahoo!, MSN, Excite, ZDNET , Sky.com,
Cadbury, Salomon Smith Barney and BNP Paribas.
SOHU.com's leading ranking in the China portal industry is further solidified
through the surveys of Internet audience measurement company Iamasia, in which
SOHU.com properties accumulated the highest number of pageviews in the last
recorded five weekly periods. The China rankings at Alexa.com, a subsidiary of
Amazon.com, also show that the combined domains of SOHU.com and ChinaRen.com
record the highest number of page views of all China-based web properties.
"We can send our advertising clients a strong message, based on these
independent surveys, that SOHU.com is the best online advertising platform in
China. These survey results show that commercial messages on SOHU.com are viewed
by the highest number of visitors for the longest period of time", said Charles
Zhang, president and CEO of SOHU.com.
About SOHU.com SOHU.com is the leading Internet portal in
Mainland China with current daily page views exceeding 12 million. It provides
navigation/search, news, sports, business and finance, real estate channel,
entertainment, chat, email and e-commerce activities for a solid and wide base
of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include
Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its
content partners include CNET, DOW Jones and dozens of local media organizations
in China.
For further information: Dahlia Wei SOHU Investor
Relations and Communications Tel: +86 10 6272 6598 E-mail:
ir@sohu-inc.com
http://www.sohu.com/about/English/ |