Balanced product mix of search/content and
community
Beijing, December 15, 2000 - Combining the recognized
strength of SOHU.com's search engine and news content with the strong community
features of youth community web site ChinaRen.com has made the combined company
more versatile across the board in its portal services. The 'Search fox' has
emerged with greater branding power and a stronger product-line. The latest
addition is the Email Group List, a group email feature for special interest
online communities that makes its China debut through SOHU.com. SOHU.com's
leading position is supported by Internet measurement surveys NetValue,
Alexa.com and IamAsia, all of which demonstrate that SOHU.com has attained top
ranking among Chinese Internet properties in terms of effective reach and page
views.
The latest addition to SOHU.com's comprehensive product-line is the Email
Group List, a sophisticated community tool that allows special interest groups
to communicate through email. Since its December 1 launch, 10,000 lists have
formed with over 1 million emails sent among these groups.
SOHU.com is the first web portal in China to launch the Email Group List
(list.sohu.com), a convenient and free service that allows users to connect to
others who share the same interests and ideas. Members of an Email Group can
send email messages to a group of people using only one email address, which is
ideal for family, friends, hobbies, any community based organization and office
use. Email Group List is also a convenient tool for quick polling and scheduling
of large-scale meetings with automatic email reminders.
SOHU.com, the leading Internet portal in China, has significantly
strengthened its community features by complementing its products and technology
with those of ChinaRen.com, the top-ranking youth web site in China that made a
breakthrough in Internet use with its flagship Alumni Club. "With daily page
views of six million the Alumni Club is a huge hit. It is an indispensable tool
in helping young people develop powerful relationship networks, which is
essential to business success in China. SOHU.com is helping young people succeed
in their career and social life", said Joe Chen, vice president strategic
planning and head of the ChinaRen division.
Since the announcement of the acquisition page views growth and increase in
user base have accelerated for the combined company. In mid-September the two
companies announced combined daily page views of 44 million and 7.8 million
registered users. As of December 14, these figures had increased to 90 million
page views and 11.2 million registered users. In the spate of three months page
views have doubled and the number of registered users has increased by 44%.
"The acquisition of Chinaren.com has made our offerings balanced between
third-party content, search capabilities and e-commerce on the one hand and
community on the other. I believe we are the only Internet portal in China to
have successfully achieved this balance. We are the leading portal in all areas
now. And the explosive growth in effective reach and stickiness indicates that
our users make full use of our comprehensive product mix", commented Charles
Zhang, CEO and president of SOHU.com.
About SOHU.com SOHU.com is the leading Internet portal in
Mainland China with current daily page views exceeding 12 million. It provides
navigation/search, news, sports, business and finance, real estate channel,
entertainment, chat, email and e-commerce activities for a solid and wide base
of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include
Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its
content partners include CNET, DOW Jones and dozens of local media organizations
in China.
For further information: Dahlia Wei SOHU Investor
Relations and Communications Tel: +86 10 6272 6598 E-mail:
ir@sohu-inc.com
http://www.sohu.com/about/English/ |