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IR HOME > Press Room > Press Archive - 2000


SOHU.COM Launches Nation-Wide Short Messaging Service

Beijing, December 29, 2000 - Leading Internet portal SOHU.com has launched Short Messaging Services (SMS) in partnership with China Mobile Communications Corporation to offer millions of mobile phone users convenient, real-time access to information and communication services.

"SOHU.com's wireless strategy is clearly defined and well under way. Short messaging is another step towards our goal of convergence of the Internet, telecommunications and devices. SOHU.com leverages its massive base of 11.5 million registered users from PC-based Internet access by making its content available on a subscription basis across a variety of other platforms. SOHU.com pioneered the mobile Internet in China when it launched WAP based services in a partnership with Nokia in April. We now carry forward our first-mover advantage in the mobile Internet area with this latest innovative short messaging service", said Charles Zhang, CEO and President of SOHU.com.

As of today, mobile phone users can subscribe to SOHU.com's application based services, which include email alerts, greeting cards, weather forecast, financial information and stock quotes. In the second phase of the SMS launch, due in mid-January 2001, other features such as news, sports, and downloads for picture and ringtone will be added. All content supplied by SOHU.com has been uniquely adapted for small screen use in short messaging format.

During a special two-week short messaging service during the Olympic Games in September, SOHU.com's provided half of all paid short messaging to mobile phone users across the country. It was the first time SOHU.com leveraged its brand and huge user base to successfully offer subscription bases added-value services in cooperation with China Mobile, reflecting how the information industry in China has become more market-oriented and consumers have matured into appreciating the added value of premium information services.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/


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