Beijing, December 29, 2000 -
Leading Internet portal SOHU.com has launched Short Messaging Services (SMS) in
partnership with China Mobile Communications Corporation to offer millions of
mobile phone users convenient, real-time access to information and communication
services.
"SOHU.com's wireless strategy is clearly defined and well under way. Short
messaging is another step towards our goal of convergence of the Internet,
telecommunications and devices. SOHU.com leverages its massive base of 11.5
million registered users from PC-based Internet access by making its content
available on a subscription basis across a variety of other platforms. SOHU.com
pioneered the mobile Internet in China when it launched WAP based services in a
partnership with Nokia in April. We now carry forward our first-mover advantage
in the mobile Internet area with this latest innovative short messaging
service", said Charles Zhang, CEO and President of SOHU.com.
As of today, mobile phone users can subscribe to SOHU.com's application based
services, which include email alerts, greeting cards, weather forecast,
financial information and stock quotes. In the second phase of the SMS launch,
due in mid-January 2001, other features such as news, sports, and downloads for
picture and ringtone will be added. All content supplied by SOHU.com has been
uniquely adapted for small screen use in short messaging format.
During a special two-week short messaging service during the Olympic Games in
September, SOHU.com's provided half of all paid short messaging to mobile phone
users across the country. It was the first time SOHU.com leveraged its brand and
huge user base to successfully offer subscription bases added-value services in
cooperation with China Mobile, reflecting how the information industry in China
has become more market-oriented and consumers have matured into appreciating the
added value of premium information services.
About SOHU.com SOHU.com is the leading Internet portal in
Mainland China with current daily page views exceeding 12 million. It provides
navigation/search, news, sports, business and finance, real estate channel,
entertainment, chat, email and e-commerce activities for a solid and wide base
of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include
Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its
content partners include CNET, DOW Jones and dozens of local media organizations
in China.
For further information: Dahlia Wei SOHU Investor
Relations and Communications Tel: +86 10 6272 6598 E-mail:
ir@sohu-inc.com
http://www.sohu.com/about/English/ |