BEIJING, CHINA, October 11, 2001 - Continuing to diversify its corporate services, SOHU.COM (NASDAQ: SOHU), China's leading online media, communications and commerce company announced it has facilitated a staff recruitment campaign for Xiangcai Securities using SOHU's popular online roadshow platform. The live sector-focused campaign targeted the SOHU IT channel's large user-base of industry professionals. During a seven-day period, 97 thousand potential employees visited the Xiangcai mini-site.

Xiangcai Securities is a leading Shanghai-based brokerage with over 23 branches in China. The company employed SOHU's e-technology solutions to recruit qualified IT managers and certified securities experts amongst SOHU's comprehensive user base of over 30 million people.

"SOHU's online roadshow technology allows us to target specific demographic groups quicker and more effectively than traditional communication mediums," said Wang Jun, company spokesperson for Xiangcai Securities Co. Ltd. "SOHU's online roadshows have reduced our recruitment costs and streamlined Xiangcai's employment process. Our HR team no longer needs to sift through thousands of resumes generated by want-ads placed in national newspapers."

"SOHU's online roadshows provide communication-critical applications that help us talk directly to the people we want to recruit," Wang Jun added. "So far we have received over one hundred senior-management resumes from SOHU users, all of whom would be outstanding Xiangcai employees."

"SOHU created a gateway for experienced professionals to learn more about our company through a streamed video presentation, and to communicate in real-time with company executives about career opportunities at Xiangcai," Wang Jun continued.

"This is the first time a company in China has used an online roadshow for tactical-recruitment campaigns," said Charles Zhang, CEO, president and chairman of SOHU.COM. "This latest deal re-affirms that SOHU is a solution-driven enterprise that leverages its technological expertise and user base to empower Chinese companies."

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/