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IR HOME > Press Room > Press Archive - 2001


SOHU & Siemens Enter The Dragon With BM Kung-Fu

World famous online game developed for SMS entertainment in China

BEIJING, CHINA, October 22, 2001 - SOHU.COM (NASDAQ: SOHU), China's leading online media, communications and commerce company, today announced the completion of an exclusive collaboration with Siemens Mobile Phones in China to build an inter-phase platform that re-configured the world famous online game "Kung-Fu Boy" for a wireless protocol. This is the first time that the Japanese comic sensation "Kung-Fu Boy" has been developed for SMS applications.

The popular interactive game is embedded into Siemens latest 2118 mobile handsets and can only be accessed by dialing a designated code linked to one of SOHU's SMS platforms. For every game played SOHU receives a wireless transaction payment. Owners of Siemens' 2118 mobile phones wanting to play "Kung-Fu Boy" will be able to download a selection of cartoon characters with weapons and fun fighting actions that motivate the user to pay a transaction fee to re-play the game.

"China's mobile sector is an explosive growth industry with over 126 million subscribers. SOHU's SMS technology is enabling Siemens to consistently innovative its wireless products to gain a competitive-edge and stand apart from rival offerings in a fiercely competitive market," said Victor Koo, Chief Operating Officer of SOHU.COM. "SOHU's Kung-Fu Boy inter-phase platform will offer both companies new revenue opportunities, competitive differentiation, and increased customer acquisition and retention."

"Siemens and SOHU are seriously committed to developing life-technology applications that target the needs of China's sophisticated generation "Y" consumers, who are a driving force in demanding more wireless entertainment," said Daniel Sham, Senior Vice-president of Siemens Shanghai Mobile Communications Ltd. "Both SOHU and Siemens Mobile Phones share the same goal, that is, to bring the most innovative and exciting entertainment to the public. Together with SOHU, I believe that we can boost the development of SMS-culture and interaction among people."

Siemens AG (NYSE: SI) offers a complete range of innovative mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks.

SOHU's SMS services provide over one million subscribers with 150 fee-based wireless products including, interactive games, downloads and news.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/


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