BEIJING, CHINA, December 13, 2001 - SOHU.COM (NASDAQ: SOHU), China's leading online media, communications and commerce company, has helped over 1,000 enterprises in China to increase their customer base and brand exposure with paid search engine and directory database listing services.
In July, SOHU was the first web site in China to offer the business community different forms of paid placement and paid registration options in addition to SOHU's free listings. The new product lines include:

· Paid Listings - Clients are given top ranking positions in specific keyword searches in SOHU's search engine and directory classifications, and they are given a user name and password so they can securely update company information in the directory and monitor the click number their listing receives daily.
· Paid Registration - Clients are guaranteed a listing on SOHU's search and directory databases, but are not guaranteed a preferred ranking.
· Free Listings - For government, education, and community organizations.

SOHU Search Engine consistently ranks Number One in international and domestic surveys. In each of the five AC Nielsen.consult China Internet User Studies to date, SOHU has outstripped all other Chinese web sites in user preference for its search capabilities. In its most recent survey (August-October 2001), 50% of respondents list SOHU as their search engine of choice, with the second ranked website Sina.com at a distant 15% of respondents.

In March of this year, SOHU was voted Best Search Engine in a survey conducted by CNAZ (Chinese Network A to Z), a joint Hong Kong-Chinese organization that measures Chinese websites worldwide.

SOHU is a key source of business information for China's 30 million Internet users. A company that is listed in SOHU Search and Directory is assured broad reach among China's urban middle class consumers, who make up the majority of Internet users.

Every day more than 800,000 unique visitors use SOHU's comprehensive search engine and directory databases, making the 'Search Fox' the most visited search platform in China. In fact, search engine usage is the second most popular activity on the web after e-mail. This means that enterprises now have the power to cost-effectively reach out to consumers that are already predisposed to a company's marketing message.

"SOHU is a market maker, bringing businesses and consumers together by bridging the information gap between them. The beauty of Internet is that it is not the exclusive domain of famous brand names, it opens up a world of affordable marketing aids for a much wider range of companies. SOHU's online search database stands for proven effectiveness and widest possible exposure", said Charles Zhang, CEO and founder of SOHU.com.

By the end of November, over 1,000 enterprises had signed up for company listings at SOHU.com. These clients represent a wide variety of service industries, such as educational services, immigration services, translation, Internet and computer services.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/