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IR HOME > Press Room > Press Archive - 2002


SOHUSTOCK.COM To Be Launched In Q3 2002

SOHU Enters China's Online Securities Trading Industry With Joint Venture

BEIJING, CHINA, April 17, 2002 - SOHU.COM (Nasdaq: SOHU), China's leading online media, communications and commerce company, has formed a joint venture with Guolian Securities Ltd. to provide online trading services and other value-added financial services. This is a strategic investment aimed at further expanding the consumer business that SOHU.COM developed successfully in 2001. Joint venture operations have already started and online trading services will be available on the web site SOHUStock.com in the third quarter of this year.

The joint venture (JV), named SOHU - Guolian Information Technology Co., has a registered capital of US$ 6.0 million with SOHU owning 51% of the JV. SOHU and Guolian Securities manage the JV jointly. Mr. Sam Qian, Vice President of SOHU and a Wall Street veteran, has been appointed Chief Executive Officer, while Mr. Guoping Yan, Vice President of Guolian Securities, has been named Chief Operating Officer of the JV. Dr. Charles Zhang, CEO and President of SOHU.COM, will participate in the JV management as a board member.

" We have made this strategic investment because at SOHU we assess opportunities in light of our mission and performance. In 2001 SOHU's consumer business strategy was proven with the successful development of E-subscriptions, which include Short Messaging and Premium Services, and E-commerce. This year we will extend this expertise into new consumer business areas such as online trading and SOHU Online ISP services. Online trading is a logical extension of our core assets and strategic direction towards consumer services, especially given the tremendous market potential of online trading," explained Charles Zhang, CEO and President of SOHU.COM

Through this strategic investment SOHU is targeting the high growth financial sector in its early stage of development. China is one of the fastest growing stock markets in the world with an average annual trading growth rate of 30% from 1992 to 2001. The market for securities trading is expected to continue to grow rapidly considering Chinese citizens' aggregate personal savings of US$ 855 billion.

Online stock trading turnover in China nearly doubled to US$43.1 billion in 2001, according to the China Securities Regulatory Commission (CRSC). It accounted for 4.4 per cent of total market turnover of US$ 980 billion last year, which included trade of stocks and fund units. Investors had opened 3.3 million online trade accounts by the end of last year, nearly 10 per cent of the average number of accounts opened on the Shanghai and Shenzhen stock exchanges last year, according to the CRSC. The global technology consultancy IDC expects China to boast 21 million online accounts by 2005, the largest number of online stock traders in Asia. By comparison, in late 2000 only an estimated 25,000 investors, fewer than 1 per cent, traded over the Internet.

"The recent liberalization of trading commissions makes online trading even more appealing because full service brokers will have difficulty sustaining their business operations at lower commission levels. This joint venture also gives SOHU a tremendous head start as the Chinese government will open up the financial industry under the WTO agreement and foreign companies will begin to enter the market," explained Charles Zhang.

SOHU's joint venture partner Guolian Securities Ltd. was founded in September 1992 with Wuxi City Government as the majority shareholder. The company has outstanding financial management and risk control, as evidenced by its No. 6 national ranking in 2001 in terms of rate of return on shareholder equity, according to Shanghai Securities Exchange statistics. It recently gained CSRC approval to operate as a comprehensive securities company with brokering, asset management and investment banking services.

"The synergies are manifest. The joint venture will take full advantage of SOHU's strong brand, 53 million registered users, Internet technology and marketing expertise and align with Guolian's traditional securities industry's experiences to provide high-speed, secure online trading and value-added financial services. Soon, SOHUStock.com account holders will get great customer value," said Sam Qian, Vice President of SOHU and CEO of the JV.

"We have entered a new stage of innovation, using the Internet to widen our services range and overcome the physical limitations of our traditional securities trading branch network in China. By partnering with SOHU, we will be able to expand Guolian's reach and capabilities while getting a competitive edge in the financial services industry," Guoping Yan, Vice President of Guolian Securities and COO of the JV, commented.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/


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