BEIJING, CHINA, August 26, 2002 - SOHU.COM (Nasdaq: SOHU), China's leading online media, communications and commerce company, today formally launched its online securities trading web site for Chinese investors. The web site http://www.sohustock.com, which is operated by the first joint venture in China between a portal web site and a traditional securities trading company, offers a personalized and integrated financial services platform.

"The launch of SOHUstock.com is a milestone in both Internet and securities trading industries. SOHUstock.com introduces a new business model in China by integrating the resources and assets of a mass portal with those of a traditional securities brokerage. With its well-timed early market entry, SOHUStock.com is uniquely positioned to become a leading player in the promising online trading market in China", commented Charles Zhang, CEO of SOHU.com and member of the board of the joint venture SOHU - Guolian Information Technology Company.

"For SOHU, it is a logical next step in our strategic direction towards consumer services. Given our first mover advantage in offering our massive user base convenient, secure online securities trading and financial services, we expect this investment to become an important segment of SOHU's consumer business", Mr. Zhang added.

In April 2002 SOHU formed a joint venture (JV) named SOHU - Guolian Information Technology Co., with a registered capital of US$ 6.0 million, of which 51% is owned by SOHU and 49% by Guolian Securities. Guolian Securities is a comprehensive securities company with brokering, asset management and investment banking services. Led by Chief Executive Officer and Wall Street veteran Sam Qian, the JV is operated by experienced staff with specialized expertise in Internet, securities, banking, marketing and consultancy.

Through this strategic investment SOHU is targeting the high growth financial sector in its early stage of development. Investors had opened 4.5 million online trade accounts by the end of June 2002, according to the China Securities Regulatory Commission. The global technology consultancy IDC expects China to boast 21 million online accounts by 2005, the largest number of online stock traders in Asia.

SOHU Stock.com offers individual investors a comprehensive package of services that include online real-time securities trading, financial information and services, and investment consultancy. Clients can view stock recommendations and analyses from over 40 securities institutions and more than 300 financial analysts in China. The personalized platform 'My SOHUStock.com' allows investors to keep track in real-time of their portfolio's performance, related financial news and stock price alerts. Through the web site's online brokerage services, clients can apply for share allocations in IPOs or secondary offerings, as well as government bond issues.

The joint venture's well-trained customer services team provides online and off-line support, including home-visits. The support ranges from technical assistance in personalizing online features to full-scale financial planning that comprises securities investments, insurance and banking services. As a one-stop solution for integrated financial services, SOHUStock.com is well positioned to become a destination of choice for China's increasingly affluent urban consumers.

Sam Qian, CEO of the JV, said, "Today's launch of the web site is the fruition of six months' of intensive cooperation between SOHU and Guolian Securities. SOHUStock.com will demonstrate that online securities trading will open the door to positive returns for Internet enterprises, securities brokers and individual investors alike".

Safe Harbor Statement
This company's announcement contains forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SOHU's historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, and the company's reliance on online advertising sales, e-commerce and e-subscriptions (mainly short messaging) for a significant portion of its revenues. Further information regarding these and other risks is included in SOHU's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/