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IR HOME > Press Room > Press Archive - 2003


SOHU, China Mobile And Motorola Cooperate On Mobile Messaging At Mount Everest, Bringing Modern Communication To New Heights

SOHU CEO Charles Zhang co-leads the ‘2003 China SOHU Team’Expedition

BEIJING, CHINA, April 16, 2003 - Aiming to reach new heights in modern communication, Internet company SOHU.com Inc. (Nasdaq: SOHU), China Mobile Communications Corporation and Motorola Inc. will jointly introduce short messaging and multimedia messaging services at the Mount Everest, where some twenty international teams have gathered to commemorate the first human conquest of the world’s highest mountain half a century ago.
Charles Zhang, CEO, President and Chairman of SOHU.com and an experienced mountain climber, will join the ‘2003 China SOHU Team’, organized by the China Mountaineering Association (CMA) and sponsored by SOHU, as assistant captain until the Northern Valley at 7,028 meter. He will use text-based short messages services (SMS) and multimedia messaging service (MMS) throughout the journey to report on the expedition’s progress. The twelve-member team, led by renowned alpinist and Assistant Secretary-General of the CMA Yongfeng Wang, is expected to reach the 8,848 meters high summit on May 20 and plant the team flag.

The three companies’ joint operation aims to enable the ‘2003 China SOHU team’ to enjoy uninterrupted wireless communication capabilities through GPRS, MMS and SMS during their expedition. China Mobile, the largest mobile operator in China, will set up a mobile telephone system at the Base Station to provide the wireless signal. Motorola, the largest mobile handset manufacturer in China, will contribute 388C multimedia messaging enabled phones. Meanwhile, SOHU will provide the value-added content services for live SMS and MMS broadcasting throughout the expedition and bring exclusive online reporting on the SOHU website (www.sohu.com).

"These three companies, all leaders in their respective fields, are pooling their products and services to launch a pioneering venture. We strive to give the notion of ‘wireless communication anytime, anywhere’ a new meaning. We expect this unprecedented collaboration against the backdrop of the spectacular Everest to boost the popularity of wireless multimedia messaging, following the earlier successes of short messaging in China. For SOHU, a leading wireless value-added service provider in China, this ascent marks the symbolic start of our MMS services," said Charles Zhang, Chairman and CEO of SOHU.

“. The joint effort of these three parties to bring SMS and MMS to the Mount Everest is a new milestone in the IT industry. It is the dream of every mobile operator to bring wireless communication to the top of the world. To date, nobody has attempted to bring communication to every corner of the earth through mobile phone messaging from the tallest mountain peak,” said Hongyu Wang, vice-director of China Mobile’s Database Department.

The SOHU mountain climbing team will use Motorola’s soon-to-be-launched 388c MMS to bring live reports on the expedition. The mobile phone, enhanced with a extra large 65,536 colored TFT-LCD screen as well as Motorola Dragonball CPU, will be connected with a digital camera to allow the team to document their historical journey and report on their progress with the unparalleled impact of live visual content. “2003 marks the 75th anniversary of Motorola Corporation’s establishment. It is also precisely twenty years ago that we invented the mobile phone, which changed people’s lives completely. Today, the mobile phone is an essential part of people’s lifestyle. In recognition of these anniversaries we contribute the 388c MMS as a platform for carrying out this challenging Mount Everest venture. If the team successfully completes the ascent, the Motorola 388c MMS will be the first wireless device used for mobile connectivity on top of the world’s ‘third pole’ and multimedia messaging exchange from a height of 8,848 meters,’ said Brian Lu, Motorola Corporation Vice-president and General Manager of Personal Communications Sector of Motorola China.

Generally, wireless operating equipment can only work below a height of 4,000 meters. China Mobile is the first carrier to bring wireless applications to a level above 5,100 meters. “We want the China Mobile subscribers to enjoy an uninterrupted signal anywhere and experience the richness of multimedia messaging. This undertaking will be an momentous test for our equipment, technology, staff and organization,” commented Hongyu Wang of China Mobile.

About China Mobile
China Mobile Communications Corporation was founded on April 20, 2000, under the communications industry management of the Ministry of Information Industry. Its subsidiary China Mobile (Hong Kong ) Co.,Ltd (NYSE:CHL) is listed in Hong Kong and New York. China Mobile Communications Corporation, with a registered capital of 51.8 billion RMB and assets of over 320 billion RMB, ranks 336 in the Fortune 500.

About Motorola
Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2002 were $26.7 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important technologies that make things smarter and life better for people, honored traditions that began when the company was founded 75 years ago this year. Sales in 2002 of Motorola China were $5.7 billion. For more information, please visit: www.motorola.com.cn.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/


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