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IR HOME > Press Room > Press Archive - 2003


Upper Deck And SOHU.COM Launch Official Yao Ming English And Chinese Language Websites And Join Yao Ming's Fight Against SARS

San Diego, CA and Beijing,China, May 8, 2003 - The Upper Deck Company, LLC a premier sports and entertainment publishing company, and SOHU.com (Nasdaq: SOHU), China's leading online media, communications, commerce and mobile value-added services company, will formally launch the official English and Chinese language Yao Ming websites on May 9, 2003. The web site launches will coincide with Yao Ming's charity telethon in support of the fight against SARS, that SOHU and Upper Deck have co-sponsored.
The Upper Deck Company and Yao Ming have executed an exclusive agreement whereby Upper Deck will build and host the official Yao Ming English language website, which will give English speaking fans of the international basketball sensation insight into his life and playing career, as well as an ability to purchase exclusive products and autographed memorabilia - jerseys, basketballs, and game photos. For more information on Yao Ming or where you can purchase exclusive autographed memorabilia visit www.yaoming.net or www.upperdeckstore.com.

Under an exclusive two-year agreement, SOHU will build, operate and promote the Yao Ming official website in the Chinese language (http://yaoming.net/china), aimed at bringing the Chinese superstar in close touch with his massive Chinese speaking fan base. Yao Ming will also act as spokesperson for SOHU. This partnership follows a landmark agreement between SOHU and the NBA announced in January 2003 to build and operate the official Chinese language NBA site.

Both sites feature multimedia video and flash, statistics, game schedules, audio and news content. Special features include: 'Meet Yao', the diary and profile of Yao Ming and 'Ask Yao', where Yao Ming picks and answers fans' questions.

Yao Ming, who returned to Shanghai on April 26 from the United States, is the leading promoter of a celebrity-studded national 3-hour prime time live-TV and online charity drive on May 11 in support of the fight against the Severe Acute Respiratory Syndrome, or SARS. The fundraising event is the first of its kind in China. All proceeds will benefit the Chinese Red Cross' treatment and research of SARS.

As Yao Ming's partners, Upper Deck and SOHU have been invited to be the exclusive online co-sponsors of this event. SOHU will put together online features, a live televised online chat with Yao Ming and a 10-day online auction featuring celebrity memorabilia autographed by Yao Ming, other NBA players as well as celebrities from around the world. Upper Deck has contributed autographed items for the online auction, including: a signed Kobe Bryant jersey and a signed Tiger Woods photo and other NBA trading card sets. Other sponsors of the online and televised charity drive, the first of its kind in China, include the NBA, Shanghai TV, Pepsi, Gatorade, Kodak, China Unicom, Avery Dennison and Nike. The entire 3-hour show will be televised through TV/Satellite through various stations in China, including Shanghai TV, Beijing TV, Guangdong TV and Wuhan TV.

"I am very pleased with the inauguration of the Yao Ming websites. My fan base is very important to me professionally and personally. At the same time I am honored to make a contribution to help the Chinese people in this difficult time. The telethon's message of encouragement and support will go a long way in uniting people and in strengthening our resolve in the battle against SARS. SOHU, as a leading online mass media property, can help us reach the young, urban people and make their voices heard in expressing gratitude and support to the medical community that is on the frontline of fighting this war," Yao Ming remarked.

"This is a great opportunity for Upper Deck, Sohu.com, and Yao Ming to reach out and help those that are suffering at the hands of the SARS epidemic," said Louise Curcio, Director of Marketing for The Upper Deck Company. "We are proud to join the ranks of those fighting this deadly disease and to donate signed sports memorabilia that will in turn help fund the fight against the deadly SARS virus."

"Through this charity drive we all can do something positive about combating this disease that has affected everybody in China. We are privileged to play a role in the telethon and auction through which Yao Ming utilizes his immense appeal with the Chinese public for a just cause. At the same time, Yao Ming's decision to choose SOHU as his partner underscores our leadership position as online mass media property in the fast growing Chinese Internet market," said Victor Koo, Chief Operating Officer of SOHU.com.

Safe Harbor Statement
This company's announcement contains forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. We caution you that the events described in this press release should not be interpreted as having any material effect on SOHU's revenues or profitability. We further caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SOHU's historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, and the company's reliance on online advertising sales, e-subscriptions and e-commerce for its revenues. Further information regarding these and other risks is included in SOHU's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.

About The Upper Deck Company
The Upper Deck Company, LLC is a premier sports and entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. Founded in 1988, The Upper Deck Company, LLC is located in Carlsbad, California. For more information on The Upper Deck Company and its products please visit www.upperdeck.com.

About SOHU.com
SOHU.com is the leading Internet portal in Mainland China with current daily page views exceeding 12 million. It provides navigation/search, news, sports, business and finance, real estate channel, entertainment, chat, email and e-commerce activities for a solid and wide base of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its content partners include CNET, DOW Jones and dozens of local media organizations in China.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/


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