BEIJING, CHINA, November 17, 2003 - SOHU.com (NASDAQ: SOHU), China's
leading online media, communications, commerce and mobile value-added services
company, today announced it has signed a definitive agreement to acquire
17173.com, the largest online games website in China. Financial details of the
acquisition were not disclosed. The acquisition will strengthen SOHU’s position
as a leading Internet property as well as enhance the Company's ability to
market its consumer services.
Launched in 2000 as the first online game portal in China, 17173.com is part
of the NetDragon WebSoft Inc, a China-based online game developer founded by Liu
Dejian, a pioneer of the online gaming industry of China and Chairman and CEO of
NetDragon. With over 100 game zones and 4.3 million registered users, 17173.com
is the largest online game information and community website in China, ranking
the 15th most visited website in China on Alexa Research.
“We warmly welcome Cai Zongjian, who currently runs the 17173.com website,
and the employees of 17173.com to the SOHU team. We will benefit from
17173.com’s recognition as undisputed market leader among the games websites in
China, their expertise in running the games website and building a game
community, and their relationships with advertising clients in the online games
industry. We expect long-term leverage in both the advertising and consumer
business area from this acquisition and an overall boost to SOHU’s position in
the fast growing online games industry,” said Charles Zhang, Chairman and CEO of
SOHU.com.
Online games, consisting of MMORPG or Multi-Player Online Role Playing Games
as well as interactive versions of card and chess games, are one of the fastest
growing consumer products targeting the young, urban online user population in
China. As more and more game operators compete for an audience on the Internet,
they are expected to increase their online advertising and marketing spend
which, China-based research company iResearch has found, offers the most
effective way in reaching potential game players.
As an early mover in the online games industry NetDragon turned 17173.com
into the top online destination for game players looking for information on
games and feedback from other players on the lively message boards, supported by
alliances with over 10,000 Internet cafés. “It has been a rewarding experience
to make the 17173.com the top games website in China. An established portal with
a mass audience, SOHU is capable of taking our game community and information
website to the next stage, which allows us to focus exclusively on online games
development in which we hope to repeat our earlier successes,” said Mr. Liu
Dejian, Chairman and CEO of NetDragon.
The Chinese market is witnessing a surging number of online game players,
which is expected to reach 15 million at the end of 2003, up from 8 million at
the end of 2002. Each game player spends an average of 9.9 hours per week on
games. According to iResearch’s 2003 China’s online game market research report,
total revenues from China’s online game market in 2002 amounted to US$110
million, with 2003 revenues estimated at US$237 million and 2004 revenue
projections of US$422 million.
Safe Harbor Statement This announcement contains
forward-looking statements. We may also make written or oral forward-looking
statements in our periodic reports to the Securities and Exchange Commission on
Forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy
statements, in press releases and other written materials and in oral statements
made by our officers, directors or employees to third parties. Statements that
are not historical facts, including statements about our beliefs and
expectations, are forward-looking statements. These statements are based on
current plans, estimates and projections, and therefore you should not place
undue reliance on them.
Forward-looking statements involve inherent risks
and uncertainties. We caution you that the events described in this press
release should not be interpreted as having any material effect on SOHU's
revenues or profitability. We further caution you that a number of important
factors could cause actual results to differ materially from those contained in
any forward-looking statement. Potential risks and uncertainties include, but
are not limited to, SOHU’s historical and possible future losses, limited
operating history, uncertain regulatory landscape in the People's Republic of
China, fluctuations in quarterly operating results, and the company's reliance
on online advertising sales, e-subscriptions (most of which are collected from a
few telecom operators) and e-commerce for its revenues. Further information
regarding these and other risks is included in SOHU's Annual Report on Form 10K
for the year ended December 31, 2002, Quarterly Report on Form 10Q for the
quarter ended September 30, 2003 and other filings with the Securities and
Exchange Commission.
About NetDragon WebSoft Inc. NetDragon
WebSoft Inc. is one of theleading online-game developers and operators in China
The company’s game development studio, TQ Digital Entertainment, employs over
100 professional game developers and is one of the largest professional game
development studios in China. NetDragon developed and runs in commercial
operations two MMORPGs, “Monster and Me”, and “Conquer Online”, in both Chinese
and English versions. The company has currently in development two additional
online game titles expected to be released in early 2004. NetDragon is a private
company foundedin 1999 by Mr. Liu Dejian, a pioneer of China’s online gaming
industry.
About SOHU.com SOHU.com is the leading Internet portal in
Mainland China with current daily page views exceeding 12 million. It provides
navigation/search, news, sports, business and finance, real estate channel,
entertainment, chat, email and e-commerce activities for a solid and wide base
of visitors. Dr. Charles Zhang founded SOHU.com in 1997. Its investors include
Intel, Dow Jones, IDG, the Morningside China Group, PCCW, Legend and Hikari. Its
content partners include CNET, DOW Jones and dozens of local media organizations
in China.
For further information: Dahlia Wei SOHU Investor
Relations and Communications Tel: +86 10 6272 6598 E-mail:
ir@sohu-inc.com
http://www.sohu.com/about/English/ |