BEIJING, CHINA, February 25, 2005 - SOHU.COM Inc. (NASDAQ:
SOHU), China's leading online media, communications, commerce and mobile
value-added services company, today announced it has launched the upgraded
version of its search engine SoGou with an expanded breadth of 500 million
Chinese language indexed web pages, higher updating speed and shorter search
time. This innovation represents a milestone for SOHU, which now offers Internet
users quick and easy interactive access to one of the world's largest
collections of Chinese language online information.
"This is the year in which our prime focus is on bringing to the market a
superior search product based on powerful technology that gives our users an
excellent search experience. Search is one of the most promising areas of growth
in the Chinese Internet market and our goal is to be a top player in this
market," said Charles Zhang, Chairman and CEO of SOHU.
SoGou is now capable of searching through 500 million indexed web pages, and
this database is expected to double to 1 billion pages in the coming months.
SoGou’s scalable and proprietary technology combines the web page search with
SOHU’s comprehensive and high-quality website directory, and delivers a list of
highly relevant results in an instant. The new SoGou version 2.0 features higher
updating speed of web pages to less than ten minutes and overall quicker search
time. SoGou 2.0 also includes more interactive search features such as automatic
error correction and automatic recommendation of relevant key words.
SOHU, which means ‘Search Fox’ in Chinese, started as a search website eight
years ago with a proprietary directory. The website has since evolved into a
comprehensive portal inclusive of communication, information, media and
entertainment offerings to Chinese Internet users under that brand name. To have
a direct appeal to Internet users when they do online search, SOHU launched its
newly developed search engine under a separate yet associated brand name SoGou,
which means ‘Search Dog’ in Chinese, at domain www.sogou.com in August 2004.
Online search marketing has long-term growth potential in China. Only a small
fraction of the more than 20 million small and medium sized companies in China
have adopted search engines as a marketing method. In coming years more
businesses are likely to market themselves via sponsored online search because
of booming Internet usage by China's 94 million strong online population, a
fast-growing online advertising market and promising growth in e-commerce.
Safe Harbor Statement This announcement contains
forward-looking statements. Statements that are not historical facts, including
statements about our beliefs and expectations, are forward-looking statements.
These statements are based on current plans, estimates and projections, and
therefore you should not place undue reliance on them. Forward-looking
statements involve inherent risks and uncertainties. We caution you that a
number of important factors could cause actual results to differ materially from
those contained in any forward-looking statement. Potential risks and
uncertainties include, but are not limited to, SOHU’s historical and possible
future losses, limited operating history, uncertain regulatory landscape in the
People's Republic of China, fluctuations in quarterly operating results, and the
company's reliance on online advertising sales, wireless services (most wireless
revenues are collected from a few mobile telecom operators), online games and
e-commerce for its revenues. Further information regarding these and other risks
is included in SOHU's Quarterly Report on Form 10-Q for the quarter ended
September 30, 2004, and other filings with the Securities and Exchange
Commission.
About SOHU SOHU.COM (NASDAQ: SOHU) is
China's premier online brand and indispensable to the daily life of millions of
Chinese who use the portal network for their e-mail, SMS messaging, news,
search, browsing, games, instant messaging and shopping. SOHU has built the most
comprehensive matrix of web properties in China, consisting of the mass portal
and leading online media destination www.sohu.com ; the #1 online alumni club www.chinaren.com; #1 games
portal www.17173.com and top
real estate website www.focus.cn. This network of web properties offers the vast
SOHU user community the broadest possible choices regarding information,
entertainment, communication and commerce. SOHU.com, established by Dr. Charles
Zhang, one of China's Internet pioneers, is in its seventh year of
operation. For further information: Dahlia Wei SOHU
Investor Relations and Communications Tel: +86 10 6272 6598 E-mail: ir@sohu-inc.com http://www.sohu.com/about/English/
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