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IR HOME > Press Room > 2005


SOHU.COM Announces Launch of Upgraded Search Engine SoGou 2.0

BEIJING, CHINA, February 25, 2005 - SOHU.COM Inc. (NASDAQ: SOHU), China's leading online media, communications, commerce and mobile value-added services company, today announced it has launched the upgraded version of its search engine SoGou with an expanded breadth of 500 million Chinese language indexed web pages, higher updating speed and shorter search time. This innovation represents a milestone for SOHU, which now offers Internet users quick and easy interactive access to one of the world's largest collections of Chinese language online information.

"This is the year in which our prime focus is on bringing to the market a superior search product based on powerful technology that gives our users an excellent search experience. Search is one of the most promising areas of growth in the Chinese Internet market and our goal is to be a top player in this market," said Charles Zhang, Chairman and CEO of SOHU.

SoGou is now capable of searching through 500 million indexed web pages, and this database is expected to double to 1 billion pages in the coming months. SoGou’s scalable and proprietary technology combines the web page search with SOHU’s comprehensive and high-quality website directory, and delivers a list of highly relevant results in an instant. The new SoGou version 2.0 features higher updating speed of web pages to less than ten minutes and overall quicker search time. SoGou 2.0 also includes more interactive search features such as automatic error correction and automatic recommendation of relevant key words.

SOHU, which means ‘Search Fox’ in Chinese, started as a search website eight years ago with a proprietary directory. The website has since evolved into a comprehensive portal inclusive of communication, information, media and entertainment offerings to Chinese Internet users under that brand name. To have a direct appeal to Internet users when they do online search, SOHU launched its newly developed search engine under a separate yet associated brand name SoGou, which means ‘Search Dog’ in Chinese, at domain www.sogou.com in August 2004.

Online search marketing has long-term growth potential in China. Only a small fraction of the more than 20 million small and medium sized companies in China have adopted search engines as a marketing method. In coming years more businesses are likely to market themselves via sponsored online search because of booming Internet usage by China's 94 million strong online population, a fast-growing online advertising market and promising growth in e-commerce.

Safe Harbor Statement
This announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SOHU’s historical and possible future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, and the company's reliance on online advertising sales, wireless services (most wireless revenues are collected from a few mobile telecom operators), online games and e-commerce for its revenues. Further information regarding these and other risks is included in SOHU's Quarterly Report on Form 10-Q for the quarter ended September 30, 2004, and other filings with the Securities and Exchange Commission.

About SOHU
SOHU.COM (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese who use the portal network for their e-mail, SMS messaging, news, search, browsing, games, instant messaging and shopping. SOHU has built the most comprehensive matrix of web properties in China, consisting of the mass portal and leading online media destination www.sohu.com ; the #1 online alumni club www.chinaren.com; #1 games portal www.17173.com and top real estate website www.focus.cn. This network of web properties offers the vast SOHU user community the broadest possible choices regarding information, entertainment, communication and commerce. SOHU.com, established by Dr. Charles Zhang, one of China's Internet pioneers, is in its seventh year of operation.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/

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