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IR HOME > Press Room > 2005


China Mobile Approves SOHU.COM To Resume MMS Services From August 1, 2005

BEIJING, CHINA, July 29, 2005 –SOHU.COM Inc. (NASDAQ: SOHU), China's leading online media, communications, commerce and mobile value-added services company, today announced that it was notified by China Mobile Communication Corporation ("CMCC") that its multimedia messaging services ("MMS") with CMCC, conducted by Beijing SOHU Online Information Services Co., Ltd. ("Sohu Online"), one of SOHU's variable interest entities, will be resumed effective August 1, 2005, one month before the one year suspension would have been lifted.

On July 29, 2005, SOHU received a formal notice from CMCC that it decided to resume MMS cooperation with SOHU on its nationwide network from August 1, 2005. Since SOHU had transferred its MMS business onto China Mobile’s MISC platform in June 2005, the company is technically ready for the resumption of the MMS business.

As SOHU will need to rebuild the MMS business after eleven months of suspension, the company currently does not expect the resumption of its MMS services will make its business outlook for the third quarter 2005 to be materially different from the guidance disclosed in the earnings announcement on July 27, 2005.

"We strongly appreciate China Mobile's decision to resume our MMS business cooperation one month earlier than the one-year suspension expiry date. We will leverage SOHU's resources to rebuild and develop the MMS business. Meanwhile, we will cooperate with our online and wireless partner Disney to add MMS services to our co-promotion efforts during the Disney On Ice event in August and the Hong Kong Disneyland Opening in September. We believe our resumed MMS services will give our wireless users a unique information and entertainment experience," said Charles Zhang, Chairman and CEO of SOHU.

Safe Harbor Statement
This announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SOHU's historical and possible future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, and the company's reliance on online advertising sales, wireless services (most wireless revenues are collected from a few mobile telecom operators), online games and e-commerce for its revenues. Further information regarding these and other risks is included in SOHU's annual report on Form 10-K for the year ended December 31, 2004, Quarterly Report on Form 10-Q for the quarter ended March 31, 2005, and other filings with the Securities and Exchange Commission.

About SOHU
SOHU.COM (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese who use the portal network for their e-mail, SMS messaging, news, search, browsing, games, instant messaging and shopping. SOHU has built the most comprehensive matrix of web properties in China, consisting of the mass portal and leading online media destination www.sohu.com ; the #1 online alumni club www.chinaren.com; #1 games portal www.17173.com and top real estate website www.focus.cn. This network of web properties offers the vast SOHU user community the broadest possible choices regarding information, entertainment, communication and commerce. SOHU.com, established by Dr. Charles Zhang, one of China's Internet pioneers, is in its seventh year of operation.

For further information:
Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86 10 6272 6598
E-mail: ir@sohu-inc.com
http://www.sohu.com/about/English/

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