(BEIJING, November 7, 2005) – BOCOG announces today that
Sohu.com Inc. (NASDAQ: SOHU) has been selected as the official sponsor of
Internet Content Service (ICS) for the Beijing 2008 Olympic Games.
A sponsorship agreement was signed by the Beijing Organizing Committee for
the Games of the XXIX Olympiad, internationally known as BOCOG, and Sohu.com,
China's leading Internet content service company.
Under the agreement, Sohu will provide exclusive services to BOCOG to
construct, operate and host the official BOCOG website, www.beijing2008.com, for
this historic event. The contract will be effective through December 2008.
BOCOG Executive Vice-President and Secretary-General Wang Wei was present at
the signing ceremony, witnessed by some prominent government officials and
widely recognized Chinese athletes.
"We believe that, with Sohu's extensive social impact, reliable and secure
Internet technology as well as high-quality and efficient contents, BOCOG will
be able to meet, more effectively and in a more timely manner, the expectations
and demands of the general public to understand, participate in and support the
Beijing 2008 Olympic Games," Wang Wei remarked at the signing ceremony.
"We feel privileged to be working closely with BOCOG and are very pleased to
have been selected for this strategic sponsorship role," commented Charles
Zhang, Chairman and CEO of Sohu.com. "To be awarded this prestigious honour and
to be so closely aligned with the highly anticipated Beijing 2008 Olympic Games
is a testament to Sohu's brand dominance in China, superior technology and
commitment to providing the most valuable services and information to the online
community."
The Sohu.com family of Internet properties is one of the leading firms in
China for Internet Content Service. Sohu has continued to seek strategic
partnerships in order to maintain its leading position as a top portal in China.
The Beijing 2008 Sponsorship Programme consists of three tiers of support,
including the Beijing 2008 Partner, the Beijing 2008 Sponsor, and the Beijing
2008 Supplier. Since the Beijing 2008 Olympic Marketing Plan was launched on
September 1, 2003, 10 enterprises, namely Bank of China, China Netcom, SINOPEC,
CNPC, China Mobile, Volkswagen Group (China), adidas, Johnson & Johnson, Air
China and PICC P&C, have been selected as the Beijing 2008 Partners; five
enterprises have been selected as the Beijing 2008 Sponsors, namely UPS, Haier
Group, SOHU, Tsingtao Beer and Yanjing Beer.
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For query and further information, please contact: Ms Dai Jia at BOCOG's
Media and Communications Department Telephone: (+86-10) 8402-2008 ext 12124 /
Fax: (+86-10) 64007608 Email: daijia@beijing-olympic.org.cn
Or Ms Dahlia Wei at SOHU.com Telephone: (+86-10) 62726598 / Fax: (+86-10)
62726588 Email: dahliawei@sohu-inc.com
To learn more about BOCOG and the Beijing 2008 Olympic Games, please
surf www.beijing2008.com
To learn more about SOHU, please logon www.sohu.com |