Sohu.com Selected by SMGBB.cn as Exclusive Portal Partner for World Cup

BEIJING, CHINA, March 23, 2006 – Sohu.com Inc. (NASDAQ: SOHU), China's leading online media, search and mobile value-added services company, announced today during a press conference that it has officially entered into an agreement with SMGBB.cn, a subsidiary of Shanghai Media Group (SMG), to form a strategic partnership to provide FIFA World Cup 2006 online video content in China.

SMGBB.cn has been granted first ever exclusive authorization from FIFA to provide broadband Internet video content of the World Cup 2006 event in mainland China and has selected Sohu.com as its exclusive portal partner. Sohu.com will work closely with SMGBB.cn to deliver World Cup broadband Internet video and photos to Chinese Internet users and football fans.

Dr. Charles Zhang, Chairman and CEO of Sohu.com, commented, “As Beijing 2008 Olympic Games Internet Content Sponsor and now SMGBB.cn’s World Cup 2006 Exclusive Online Video Content Portal Partner, Sohu is taking the lead in becoming a major international online sports content provider in China. 2006 so far has been an excellent year for Sohu and we believe these partnerships will further solidify our sports content channel. We are extremely pleased to be working with SMGBB.cn to deliver video content of the quadrennial World Cup through a jointly established channel. We will also take full advantage of the event through Sohu’s own popular 2006 World Cup website, already up and running, to attract the even larger mobile phone user population in China via Sohu’s ‘Mobile World Cup’ platform.”

During the World Cup, Sohu.com and SMGBB.cn will jointly establish a World Cup channel, http://2006.sohu.com/smgbb, delivering real-time video highlights and tournament photos directly to football fans in China. The channel will feature exclusive World Cup 2006 content including event highlights, select clips, behind the scene footage in all the 64 tournaments and comprehensive reports - all readily available online through rich media formats.

In addition, Sohu.com’s 2006 World Cup website (2006.sohu.com) was already launched with full zeal and fervor, supported by a team of reporters providing commentary around the clock. To provide the best and most comprehensive coverage of World Cup 2006, Sohu will have a reporting team of 14 members who will fly to Germany to bring the latest information to online fans in China. Sohu’s foreign reporter team consists of over 40 special guest journalists from 32 participating countries who will transmit timely information about all the teams back to Sohu. Sohu will also mobilize more than 30 renowned football bloggers heading to Germany. In addition, Sohu will work closely with well-recognized CCTV and ESPN television hosts as well as popular football athletes in the China National Football Team to provide extra commentaries.

The Sohu World Cup Press Conference was held in Bejing and attended by Vice Chairman of the China Football Association Ms. Xue Li, Deputy Director-General of the Public Relations Division of the State Sports Administration Mr. Yan Pingquan, prestigious CCTV hosts Mr. Tao Wei and Mr. Han Qiaosheng. Senior representatives from SMGBB.cn and Sohu were also present to announce this exclusive partnership for FIFA World Cup 2006.

About Sohu.com
Sohu.com Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese who use the portal network for their news, search, e-mail, wireless messaging, instant messaging, browsing, games and shopping. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of the mass portal and leading online media destination www.sohu.com; interactive search engine www.sogou.com; #1 online alumni club www.chinaren.com; #1 games information portal www.17173.com; the top real estate website www.focus.cn; wireless value-added services provider www.goodfeel.com.cn; and leading online mapping service provider www.go2map.com. This network of web properties offers vast Sohu user community very broad choices regarding information, entertainment, communication and commerce.

Sohu corporate services consist of brand advertising on its matrix of websites as well as paid listing and bid listing on its in-house developed search directory and engines. Sohu also offers three types of consumer services. Sohu offers wireless value-added services such as news, information, ringtone and picture content sent over mobile phones. The company also operates two massively multi-player online role-playing games as well as a casual game platform, and manages an e-commerce platform. Sohu.com, established by Dr. Charles Zhang, one of China's Internet pioneers, is in its tenth year of operation.

Safe Harbor Statement
This announcement contains forward-looking statements. It is currently expected the Business Outlook will not be updated until release of Sohu's next quarterly earnings announcement; however, Sohu reserves right to update its Business Outlook at any time for any reason.
Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, the uncertain regulatory landscape in the People's Republic of China, fluctuations in Sohu’s quarterly operating results, Sohu's historical and possible future losses and limited operating history, and the company's reliance on online advertising sales, wireless services (most wireless revenues are collected from a few mobile telecom operators), online games and e-commerce for its revenues. Further information regarding these and other risks is included in Sohu's annual report on Form 10-K for the year ended December 31, 2005, Quarterly Report on Form 10-Q for the quarter ended September 30, 2005, and other filings with the Securities and Exchange Commission.

For further information:
Jessica Zhang
Senior Manager
Sohu.com Investor Relations and Corporate Communications
Tel: +86 10 6272 6616
E-mail: ir@contact.sohu.com
http://corp.sohu.com