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IR HOME > Press Room > 2006


SOHU.COM Enters Into Marketing Agreement With China's Leading Online Retailer JOYO.COM

BEIJING, CHINA, June 12, 2006 – Sohu.com Inc. (NASDAQ: SOHU), China's leading online media, search and mobile value-added services company, announced today that the company has entered into a multi-year advertising agreement with leading online retailer, Joyo.com

Under the contract, Sohu will place Joyo.com advertisements throughout certain Sohu web sites. Customers that click through the Joyo advertisements will be taken to the Joyo.com site. The launch date is June 20, 2006. As Sohu has previously reported, it will discontinue its own e-commerce platform of physical consumer goods on June 20, 2006. Additional terms of the contract were not disclosed.

Originally launched as an online bookstore in 2000, Joyo.com now offers customers hundreds of thousands of items in categories that include books, music, movie, wireless and electronics, small home appliances, toys and gifts, health and personal care, jewelry and watches, and mother/baby products. Joyo.com also offers COD delivery to more than 180 Chinese cities, and free shipping on qualifying orders over 99 RMB.

Dr. Charles Zhang, Chairman and CEO of Sohu.com, stated, "As we continue to focus on growing our core advertising business, we believe this agreement with Joyo is the right step towards leveraging our e-commerce platform through China's leading online retailer, Joyo.com. Sohu's expertise has always been in being a premier portal while Joyo's expertise is in B2C e-commerce. Our agreement with Joyo is a very natural progression of our overall business strategy to grow our online advertising revenues. Sohu’s direction has been and will continue to be to provide innovative products and differentiated content to the rapidly growing Chinese online user community."

Mr. Hanhua Wang, President of Joyo.com, said, "Our agreement with Sohu.com will help make it even easier for customers to discover the hundreds of thousands of products we offer in more than 12 categories, as well as the many convenient features designed to make shopping at Joyo a pleasure."

About Sohu.com
Sohu.com Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese, providing a network of web properties and community based/web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information, entertainment and communication. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of the mass portal and leading online media destination www.sohu.com; interactive search engine www.sogou.com; #1 online alumni club www.chinaren.com; #1 games information portal www.17173.com; the top real estate website www.focus.cn; wireless value-added services provider www.goodfeel.com.cn; and leading online mapping service provider www.go2map.com.

Sohu corporate services consist of brand advertising on its matrix of websites as well as paid listing and bid listing on its in-house developed search directory and engines. Sohu also offers three types of consumer services. Sohu offers wireless value-added services such as news, information, music, ringtone and picture content sent over mobile phones. The company also operates two massively multi-player online role-playing games as well as a casual game platform, and manages an e-commerce platform. Sohu.com, established by Dr. Charles Zhang, one of China's Internet pioneers, is in its tenth year of operation.

Safe Harbor Statement
Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, the uncertain regulatory landscape in the People's Republic of China, fluctuations in Sohu’s quarterly operating results, Sohu's historical and possible future losses and limited operating history, and the company's reliance on online advertising sales, wireless services (most wireless revenues are collected from a few mobile telecom operators), online games and e-commerce for its revenues. Further information regarding these and other risks is included in Sohu's annual report on Form 10-K for the year ended December 31, 2005, Quarterly Report on Form 10-Q for the quarter ended March 31, 2006, and other filings with the Securities and Exchange Commission.

About Joyo.com
Joyo.com was founded in May 2000 and is now the largest retailer of Chinese books in the world. In addition, Joyo.com offers its customers a wide selection of books, music, videos and DVDs, software, wireless and digital cameras, toys and gifts, health and personal care items, among other products, as well as free shipping on qualifying purchases over RMB 99. Joyo.com is headquartered in Beijing.

About Amazon.com
Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca.

In 2004, Amazon.com acquired Joyo.com Limited, which operates the Joyo.com Web site in cooperation with Chinese subsidiaries and affiliates.

As used herein, "Amazon.com," includes Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

Sohu.com Contact Information
Jessica Zhang
Senior Manager
Sohu.com Investor Relations and Corporate Communications
Tel: +86 10 6272 6616
E-mail: ir@contact.sohu.com
http://corp.sohu.com

Joyo.com Contact Information
Tony Tian
Public Relations Manager
Tel: +86 10 65690310
E-mail: weibin@amazon.com
http://joyo.com


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