Sohu.com Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese, providing a network of web properties and community based/web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information, entertainment and communication. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of:
· http://www.sohu.com/, the mass portal and leading online media destination;
· http://www.sogou.com/, an interactive search engine;
· http://www.17173.com/, the #1 games information portal;
· http://www.focus.cn/, a top real estate website;
· http://www.chinaren.com/, the #1 online alumni club;
· http://www.goodfeel.com.cn/, a wireless value-added services provider;
· http://www.go2map.com/, a leading online mapping service provider. and
· http://www.changyou.com/, a developer and operator of online games.
Sohu corporate services consist of brand advertising on its matrix of websites as well as paid listing and bid listing on its in-house developed search directory and engines. Sohu also offers wireless value-added services such as news, information, music, ringtone and picture content sent over mobile phones. The Company's massively multiplayer online role-playing game (MMORPG) subsidiary, Changyou.com (NASDAQ: CYOU), currently operates three MMORPGs, Tian Long Ba Bu, Blade Online and Blade Hero 2.
Sohu.com, established by Dr. Charles Zhang, one of China's internet pioneers, is in its thirteenth year of operation.
The Internet in China has developed into mainstream online medium in the past years, particularly for the urban youth who are spending more time online at the expense of watching television or reading traditional print media, making it the most effective marketing vehicle for companies to target this highly attractive segment in the Chinese market. Sohu's massive user base and strong brand presence in China make Sohu.com a household name throughout the country and the platform of choice for corporate clients to promote their business.
Through continuous product development and exclusive content partnerships SOHU works relentlessly to further strengthen and differentiate the portal as premier destination for Internet users in China and advertisers who aim to reach the most attractive consumer market segments in China, that of the young, affluent urban population. We invest back in brand and product through exclusive online content agreements with
-Team China Football
-China Basketball Association Professional League 2007-2008
-China Football Association Super League 2007
-AFC Champions League
-FIFA Women's World Cup 2007
-Spain Series A 2007-2008
Sohu's all-inclusive, proprietary search engine, Sogou was initially launched in August 2004, and Sohu continues to invest in research and development for the service. With a search database of 10 billion retrieved Chinese web pages and a daily update of 500 million pages, we believe Sogou is one of the best Chinese search engines in the market today. Sponsored search has long-term market growth potential, and monetization is expected to increase with the development and accelerating adoption of e-commerce, which is still at an early stage in China.
SOHU started its online games business in 2003, and has established an experienced game development and operations team. SOHU launched its first self-developed massively multiplayer online role-playing game (MMORPG), Tian Long Ba Bu, in May 2007 with strong market response and increasing popularity.
Through our pioneering rollout of wireless services since 2000, SOHU contributes to making the Internet ubiquitously available, whether in the office, at home or on the road. Via SOHU wireless messaging services subscribers can receive the latest news, access their email account, stay in touch with friends and fellow alumni, play games or sign up for a host of other information, entertainment and communication applications that have made the mobile phone an essential tool in China's daily lifestyle. SOHU offers mobile services on SMS (short messaging services), RBT (Ring Back Tones), WAP (Wireless Application Protocol), MMS (multi-media messaging services), IVR (Interactive Voice Response) and K-Java based platforms.