Sohu.com Inc. (NASDAQ: SOHU) is China's premier online
brand and indispensable to the daily life of millions of Chinese, providing
a network of web properties and community based/web 2.0 products which
offer the vast Sohu user community a broad array of choices regarding
information, entertainment and communication. Sohu has built one of the
most comprehensive matrices of Chinese language web properties and proprietary
search engines, consisting of:
· www.sohu.com, the mass portal and leading online media destination;
· www.sogou.com, an interactive search engine with over 10 billion
retrieved Chinese web pages;
· www.chinaren.com, the #1 online alumni club;
· www.focus.cn, a top real estate and home furnishing website;
· www.17173.com, the #1 games information portal;
· www.goodfeel.com.cn, a wireless value-added services provider;
and
· www.go2map.com, a leading online mapping service provider.
Sohu corporate services consist of brand advertising on its matrix of
websites as well as paid listing and bid listing on its in-house developed
search directory and engines. Sohu also offers two types of consumer services.
The company operates two massive multi-player online role-playing games,
namely Tian Long Ba Bu and Blade Online, and a casual game platform. Sohu
also offers wireless value-added services such as news, information, music,
ringtone and picture content sent over mobile phones.
SOHU.COM, established by Dr. Charles Zhang, one of China's Internet pioneers,
is in its twelfth year of operation.
The Internet in China has developed into mainstream online medium in the
past years, particularly for the urban youth who are spending more time
online at the expense of watching television or reading traditional print
media, making it the most effective marketing vehicle for companies to
target this highly attractive segment in the Chinese market. Sohu's massive
user base and strong brand presence in China make Sohu.com a household
name throughout the country and the platform of choice for corporate clients
to promote their business.
Through continuous product development and exclusive content partnerships
SOHU works relentlessly to further strengthen and differentiate the portal
as premier destination for Internet users in China and advertisers who
aim to reach the most attractive consumer market segments in China, that
of the young, affluent urban population. We invest back in brand and product
through exclusive online content agreements with
-Team China Football
-NBA
-China Basketball Association Professional League 2007-2008
-Eurosports
-China Football Association Super League 2007
-Asian Cup
-Formula One
-AFC Champions League
-FIFA Women's World Cup 2007
-Spain Series A 2007-2008
Sohu's all-inclusive, proprietary search engine, Sogou was initially launched
in August 2004, and Sohu continues to invest in research and development
for the service. With a search database of 10 billion retrieved Chinese
web pages and a daily update of 500 million pages, we believe Sogou is
one of the best Chinese search engines in the market today. Sponsored
search has long-term market growth potential, and monetization is expected
to increase with the development and accelerating adoption of e-commerce,
which is still at an early stage in China.
SOHU started its online games business in 2003, and has established an
experienced game development and operations team. SOHU launched its first
self-developed massively multiplayer online role-playing game (MMORPG),
Tian Long Ba Bu, in May 2007 with strong market response and increasing
popularity.
Through our pioneering rollout of wireless services since 2000, SOHU
contributes to making the Internet ubiquitously available, whether in
the office, at home or on the road. Via SOHU wireless messaging services
subscribers can receive the latest news, access their email account, stay
in touch with friends and fellow alumni, play games or sign up for a host
of other information, entertainment and communication applications that
have made the mobile phone an essential tool in China's daily lifestyle.
SOHU offers mobile services on SMS (short messaging services), RBT (Ring
Back Tones), WAP (Wireless Application Protocol), MMS (multi-media messaging
services), IVR (Interactive Voice Response) and K-Java based platforms.
|